Sephora, owned by the world leader in luxury, LVMH Moët Hennessy Louis Vuitton, is a global destination for high-end beauty products, cosmetics, hair products and designer fragrance.
Here are some interesting facts about the brand:
Sephora stores – Sephora operates approximately 1,900 stores in 29 countries worldwide, with an expanding base of over 360 stores across North America. Sephora opened its first U.S. store in New York in 1998, its first Canadian store in Toronto in 2004. Sephora's North American headquarters is located in San Francisco, with corporate offices in New York and Montreal.
Sephora.com - Launched in the U.S. in 1999 and Canada in 2003, the foremost beauty site on the Internet is also Sephora's largest North American store in terms of sales and selection of products and brands.
Beauty Insider - In 2007, Sephora launched a client loyalty program as a way of thanking clients with special products, exclusive information, and an all-access pass to personalized beauty. The Beauty Insider program is available in Sephora stores nationwide and at www.sephora.com. In 2009, Sephora launched V.I.B. [Very Important Beauty Insider], a premium level for Beauty Insiders giving clients access to exclusive gifts, event invitations, and early access to select products.
Sephora inside JCPenney - JCPenney began opening Sephora inside JCPenney stores in October 2006. That original launch has turned into a phenomenon. Today, there are Sephora locations in JCPenney stores nationwide. These stores are smaller than a normal store with approximately 1,500 square feet but they are located in the center of the store and feature the signature Sephora look and beauty offering.